Drive deseasonality

Unox, the biggest Dutch preserved meat & soup brand, has a very strong presence during winter months, but the ambition was to improve their summer presence. We were asked to develop a summer activation campaign to improve the link between summer weather and Unox products.

Drive deseasonality

Unox, the biggest Dutch preserved meat & soup brand, has a very strong presence during winter months, but the ambition was to improve their summer presence. We were asked to develop a summer activation campaign to improve the link between summer weather and Unox products.

Illustrations to tell a story

Our illustrators love to create a story through unique illustrations on marketing materials. For the Unox summer campaign we've created 4 different patterns of summer and Unox driven illustrations to enforce the link with consumers that Unox also fits with the summer.

Activation in retail

The summer illustration patters were used to develop bamboo plates with unique designs. They were featured as a retail activation campaign in the largest supermarket chain in the Netherlands.

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