What are you baking?

Baking with the kids is an important afternoon activity for parents, but the market was only focused on functional benefits and bypassing the kids entirely. We developed our own concept catered to this family moment to make it more special.

What are you baking?

Baking with the kids is an important afternoon activity for parents, but the market was only focused on functional benefits and bypassing the kids entirely. We developed our own concept catered to this family moment to make it more special.

You need to stand out

In a consumer market where retailers are constantly looking for unique and engaging concepts we saw an opportunity in developing a disruptive and stand-out design as an edge.

Create a world

We didn't stop in product design, we continued with developing an entire portfolio with ambitious new products that would add to the moment of baking with the family. Create a world around your products and completely flesh it out.

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