Disrupting the market

Imagine no more heavy lifting of detergent bottles, no more overusing your detergent and still getting clean clothes? That was the vision Less sought to solve. We've followed and assisted in this journey by creating brand elements to improve the communication with their loyal fans.

Disrupting the market

Imagine no more heavy lifting of detergent bottles, no more overusing your detergent and still getting clean clothes? That was the vision Less sought to solve. We've followed and assisted in this journey by creating brand elements to improve the communication with their loyal fans.

Design to your doorstep

With the unique dosing system, winner of multiple design awards, you want to offer your customers a beautiful experience when the package arrives at their home.

Clean but informative

For such a disruptive proposition it's important to take a step back and decide on a new design that translates the brands' vision but that offers the flexibility to inform new customers of the benefits. We've focused on combining both in our packaging design.

Consistent across all touchpoints

Because it's a new brand there is no recognition yet and that's where most of the work had to be done. By remaining consistent throughout all touchpoints we were able to increase recognition from online to offline experiences.

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