Activation with a purpose

Dove is actively looking to improve women's self-confidence through their products, marketing strategies and communication. We proposed to create a confidence calendar as a freebie when buying Dove products, with every day a new confidence booster.

Activation with a purpose

Dove is actively looking to improve women's self-confidence through their products, marketing strategies and communication. We proposed to create a confidence calendar as a freebie when buying Dove products, with every day a new confidence booster.

Integrated activation

Activation in retail with freebies is an often used strategy, but with the Dove calendar we focused on integrating the content for the calendar with the entire marketing strategy for Dove for the year.

Inspiring self-confidence

Every day in the calendar, including quotes, illustrations or tips for a better day, are meant to inspire self-confidence and thought-starters.

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